09.28.2011
In May of this year, not long before the Tour of California, Ronette Espinoza passed away after a lengthy and arduous fight against cancer. Ronette is remembered as a fantastically compassionate and caring woman, as well as for being the wife of our good friend Zap Espinoza- editor of Road Bike Action magazine.
When we were asked if we wanted to help in some small way with the ride, we immediately said "yes" without knowing what or how... we just knew we wanted to show our support for Zap and his daughter Xakota. We'll be at the event with our demo bikes for participants to use and we'll be sweating on the climbs of the 80 mile route with everybody else.
We encourage everybody to join us, but if you can't physically be there your self, we encourage you to at least donate to a worthy cause. All donations help of course, but $100 donations also recieve a very cool custom Ride for Ronette jersey made by Primal Wear.

Check the Mike Nosco website or the Ride for Ronette website for more details- we hope to see you there.