BH BIKES establishes affiliate company BH BIKES Francia to strengthen position in French market
BH BIKES will now be based in France too, with an affiliate company in Biarritz. "French amateurs have liked our products for years, so this move was something we owed them; we had wanted to take this step for a long time" according to a representative from BH headquarters in Spain.
Now, with the creation of BH BIKES Francia, BH will be closer to its French friends and points of sale, to strengthen its position in such an expert and demanding market as France. The French market appreciates the cutting-edge technology that the BH brand offers, especially in the Ultralight, Lynx and Neo models.
BH already proudly sponsors the BH Suntour professional MTB team of French UCI World Cup champion Julie Bresset.
BH BIKES has been making bicycles for more than a hundred years. In the past years, it has been expanding globally, as can be seen in the branches set up in the US, China, Taiwan, Australia and in Central American countries. Now France has joined as a base for further growth and for providing a better service to BH riders around the globe.
BH continues to see increased demand around the world due to the development of cutting edge technologies that deliver on the famous BH ride. As a global leader in the ultra lightweight race bike category, BH is committed to strengthening its position in the marketplace, as well as the peloton.